Michael grew up in a creative and artistic family. His uncle is a novelist of Europe-wide fame, his grandmother one of Switzerland's most famous actresses, his grandfather the founder Switzerland's biggest production company, which was later run by his father.
During school, Michael was engaged in photography and made Super-8 films. With the pocket money he earned from editing films for his dad, he bought his first drum kit.
After graduation, Michael played gigs and did records as a drummer and a singer, until a nightmare of himself playing in a hotel band at age sixty, led him to start working in the film industry.
Since then, he has shot for clients such as Mercedes-Benz, BMW, Audi, Renault, Mazda, Carlsberg and many others.
His commercials have won over 150 awards at festivals like Cannes Lions, Epica Awards, Eurobest, Cristal Festival, Art Director's Club New York, New York Festivals, Klappe Germany, Art Director's Club Germany, Art Director's Club Switzerland, EDI Switzerland.