Simon’s directorial style combines quirky casting and brilliant performances with an equally strong visual aesthetic.
Alongside his commercial work, Simon enjoys writing and directing short films. His first, Tube Poker was in competition at the Venice Film Festival and won many international awards. Simon's next short Shoreditch Slayer was a finalist at the Rushes Soho shorts Festival and won best film at the Irish Science Fiction awards.
Simon lives in London with his most cherished possession, a signed photo of him and Woody Allen.