Sune Sorensen lifts the winter gloom!

New Christmas film for Doc Morris goes viral

HunkyDory’s Sune Sorensen has caused a stir with the launch of his new festive film ‘Take Care’ for pharmaceutical brand Doc Morris.

Made in collaboration with Jung von Matt / SAGA, the heartwarming film sees a man of advancing years embarking on a highly motivated winter fitness regime, much to the amusement of neighbours, and concerns of family. While we don’t see what’s driving him until the very end, the tearjerking payoff has seen the film go viral.

Twitter tastemaker Rex Chapman and hiphop artist and actor LL Cool J shared the spot leading it to receive tens of millions of views and leaving many to proclaim it as the ‘Christmas Ad of the Year’.

Closer to home, the film has featured in The Independent and The Sun newspapers, and on Shots where it was described as ‘RIDICULOUSLY sweet’, and David Reviews where it received a glowing 5 star write-up.

Click the image to check out Sune's showreel!